BI Marketers are eevil. As in fruuuuits of the deveeeil.

Just received via spam from a well known vendor:

Markets Demand Accurate Forecasts - Learn how to improve your forecasts by a minimum 50%

If I'm likely to fall for a line like that, I'd be better off doing a basic stats course to improve my forecasting accuracy. It's silly statements like this that give BI vendors the reputation they have today. Shame on you.